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May 12, 2010
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OOTR Press Release


 

OOTR Breast Check-up Campaign
Launching Ceremony and Press Conference

 

Macao SAR - May 12, 2010 - Organisation for Oncology and Translational Research (OOTR) announced the kick off of its Breast Check-up Campaign at launching ceremony and press conference held on May 12th 2010, Wednesday, 3 p.m. at Policlinica Guia located at 142-178 Rua das Lorchas, Centro Comercial Hoi Wan 1o Andar, Macau. Officiating the kick-off ceremony were Ms. Chan Yuen-Han, SBS, JP, Vice-President, Hong Kong Federation of Trade Unions; Dr. Louis Wing-Cheong Chow, Executive Director, OOTR; and also from the lead sponsors, Ms. Constance Hsu, President, Mocha Clubs; Ms. Cristina S.L. Un, Director General, The Fu Lun Youth Association of Macau; Ms. Akiko Takahashi, Executive Vice President, Chief Human Resources/Corporate Social Responsibility Officer; Ms. Wu Un-Peng, Executive Director, The Women's General Association of Macau; Mr. Kent Wong, Senior Consultant, Melco Crown Entertainment; and Ms. Sharon Cheong, Director, Community Relations & Projects Melco Crown Entertainment. The officiating guests were joined by volunteers from Yin Hong Club, a non-profit charitable organisation founded by breast cancer patients and survivors, who performed singing before closing of the program.

 

Representing the sponsors of the event, Ms. Constance Hsu said that besides developing a successful business, Mocha Clubs has been building a reputation for Corporate Social Responsibility (CSR) in local community. CSR has always been a main objective for long term development, which in demonstrating it to the full, Mocha Clubs always take its community commitment to heart and into action and to strive everything which believed to be right and morally sound. They work hard to give back to Macau community through continuous participation and contribution. As a responsible corporation, Melco PBL Entertainment also encourages the contribution to the communities. The core charity activities at Melco are based on youth development, education, cultural development, women and environmental protection.

 

The executive director of the OOTR, Dr. Louis Chow said "the organisation is pleased to start the campaign in Macao. As a member of the front line medical team, I feel that it is my responsibility to contribute to the health of our society, and I would like to lead our group to continue our mission in Macao by promoting cancer research. Also I hope to raise the breast health awareness in women by the breast check-up campaign, which makes us one step closer to the breast screening in the future." The success of this worthwhile project was made possible by the sponsors, community organisations, and trade unions. Dr. Chow thanked all of them for their support.

 

Breast Check-up Campaign:
The emphasis of OOTR is to cure cancer by guiding the latest scientific findings toward helping improve cancer treatment and prevention. The organisation wishes to bring hopes to cancer patients and let them know that cancer is no more threatening. A 12-month breast check-up campaign sponsored by Mocha Slot Group and Melco PBL Entertainment will start in May 2010, its aim is to raise the breast health awareness in women.

 

The "Breast Check-up Campaign" will last 12 months starting in May 2010 until April 2011. The aim of the campaign is to raise the breast health awareness in women, and the program includes 1) Free checking for Macanese women; 2) Teaching Macanese women Self-examination; 3) Organizing regular breast health and cancer seminars. For reservation and enquiries, please call 2853-0503 or visit www.ootr.org.

 

About OOTR:
Organisation for Oncology and Translational Research (OOTR), a registered charitable organization in Hong Kong, was founded to create an international network aimed at promoting clinical and translational research in cancer. The aim of the organization is to help cancer patients by finding better treatment for the diseases through efforts in research and education. Translational research (bed to bench) was crucial in leading a way to find better and new treatment for cancer faster. OOTR activities include scientific annual conferences, education activities, cancer research, patient assistance programs.

 

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